I am back from a lovely vacation in sunny Florida – my family and I had a blast.  The kids loved Disney World and with all the walking we did I even shed a few pounds.  Now it’s back to work and checking on how things went while I was away.

One of the big things I check monthly are my analytics – setup with Google’s Free Analytics tools – on my websites. A big part of any online marketing and business should be ensuring this is set in place so you can check that your efforts at online marketing are working. You can learn a lot from finding out what words used in online searches bring people to your site – what page they view the most – what page they linger on the most and also whether you have any issues with your website.

As I was reading through my emails and blog updates, I saw that the Social Media Examiner published a blog post while I was away that explained how you can add Google Analytics to your facebook fanpage!  If you are at all serious about checking your traffic, stats and getting this information I suggest you take a read and follow their steps to add this feature to your fanpage. The instructions are very detailed and helpful.

Don’t forget that you can always look at the Insights on your facebook fanpage account as well. They keep stats and graphs on the traffic to your fanpage as well.   Very easy to read info and helpful in knowing what kind of visitors are coming to and joining your fanpage.

Analytics don’t have to be scary – if you are intimidated then take them slowly and just check the basics.  But at least do that much; the info you gather can be very helpful in modifying your online marketing of your business.

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