As part of my Charter Membership with Nova Scotia’s Come to life program, I recently attended a one day Media Training Session.  It was meant to help the members learn how to “tell your story” whether to print media, or radio or tv.

Jim Meek, Jennifer MacIsaac and Hugh Fraser of Bristol Group were on hand to lead us through a day of learning many new things; most notably writing press releases and being interviewed on camera.

I think the biggest message I received from the day of training  was that “I have to stop selling my skills short”.

It’s easy to do, most of us find it very difficult to talk bout ourselves and our accomplishments and abilities. Sure, we can rave about others, but when it comes to “me”, most people tend to take a step back and save the “raving” for others.

As a business owner, trying to sell your services to others, it is not the way to do it.  You have to train yourself to speak up more about you and your services or products.  If you don’t tell people they are quality products and services and of value to others, who will?

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