One very good place to market your business is right in your email signature line, yet many people never use this to their fullest. That’s right, this simple act of placing your information in there and having it automatically go out in every email you send, can actually bring you business.Emails, even personal ones,  should should always be seen as a way to network and tell someone new about your business and how you help your clients. They are your elevator speech included in every email you send.

You’d be surprised how often people will make comments or ask you about your business when you do have something unique at the bottom of each email.  I personally have had at least 10 inquiries this past year on what I do for a living, all from email contact.

The person asking may not end up wanting to do business with you, but chances are they may know someone who could.  Of the inquiries I had this year,  I have helped 2 people get started as a Virtual Assistant (VA) and signed on 2 new clients; one for a short term project and one long term client.

I was speaking the other day with a fellow VA, and she mentioned how after she changed her signature line to include her recent social media certification, she had a current client ask her about it.  They may be adding some services to their contract.

All from a simple comment:  I saw the information at the bottom of your email, can I ask what exactly is it that you do?

Have I got you thinking yet?  At the very least always have your business name, contact info and website link right there for everyone to see.  Some email programs even do advanced editing and add in a picture of your business card – more visibility and more branding.

Tip:  For those using Outlook, click on Tools, Options, Mail Format and then Signatures.  Go in here and you can make your own signature and assign it to go out with every email.

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