Live Events

Look on the Bright Side of Life as an Entrepreneur

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Kathy with Pamela Bruner at Transform 2011

Many of you know I was away at a conference last week. I headed to Fort Lauderdale in Florida to Transform 2011, an event hosted by one of my clients, Pamela Bruner who recently crossed the threshold to earning a 7 figure income (Very exciting for her!)

It was truly an eye opening conference for me as I came to some self realizations about my business, services and where and how I want to grow my business.

I met so many other entrepreneurs who were doing much of the same, based on my conversations and observations.

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Kim, Rita, Moira & Me visiting Fort Lauderdale Beach

It was definitely a good investment of my time and money to attend especially for all the people I met and the marketing and sales lessons I received from Pamela’s presentations.

One of the last lessons I learned was on my trip home, which as per the usual for me, was filled with many an adventure via my mode of travel, Delta airlines again.

Now I know many of you readers will be thinking, “Oh No, not again! Did she have to take a taxi back from Maine to Nova Scotia this time too!” (see Dec 2010 blog post for that adventure!)

No worries, this trip was not near that level of adventure…

So on to the “Bright Side” of my trip.The parts to my journey were filled with many a change, but I had just spent the week learning about changing my business, and change is good.

  1. The morning I was to leave, it started with a note on my phone that my flight was delayed… making me a tad nervous to get started on my journey! (ie. flashbacks to lots of delays and an $800 Taxi ride in December)
  2. Delta kindly rerouted me, through New York instead of Detroit because of the delays going west (lots of extra booked passengers helped as they were happy to take one off that flight to make room for someone else) and they managed to move me from that original plan to another plane, that was going to get me home about the same time.  (Whoohoo)
  3. The new flight meant a much later departure time and more airport waiting, but things move as planned, we get in the air with only  a small delay.  I am happy, comfy and fall asleep.
  4. 50 minutes into the flight, I am woken by some noise and commotion. I can tell something is happening and soon the Captain announces that due to a medical emergency on board (!) we will be taking a small detour to Savannah, Georgia to get the passenger some help. (nothing too serious in the end as he was able to walk off with help from the paramedics)
  5. With a little more delay we head to New York with most everyone thinking they are probably going to miss their connecting flight if the time between was close, as was  for me.  (we landed 45  minutes after my next flight was to leave, and got stuck in a lineup on the tarmac.
  6. The Captain announces the lineup is because there had been a quick storm that passed over New York which as it happens made many connecting flights later and lots of us managed to catch them, like me!
  7. I catch the connecting flight, we wait again in the lineups to take off and uneventfully, I make it home.  All told, I was about 4 hours later than planned, but home – which made my daughter a very happy camper! The more than two days to get home episode in December was still clear in her mind.

Now you might thinking – Bright Side, what Bright Side?

Well, here’s the thing about all the events that took place above, I gained some extra time while waiting in the airports and lineups. That time was very helpful in that I got out my notebook and refined all the ideas and notes from the conference and essentially created a new business plan, some new services and an entire new outlook on my business. All that time was a gift. I spent almost half a day writing and planning and putting the ideas on paper, refining them until I was clear on what my new vision was to be.

If all those delays had not occurred, that time would not have been available to do this. And if you are like me, once you get home from a conference there is a pile of things to take care of. Things that get in the way of finishing off your takeaways from the conferences, and making new plans that always come with new lessons.

The other parts to my Bright Side?

  • I got to visit Georgia for the first time, even if only for an hour and from inside the plane!
  • I met a lovely young couple from Turkey who were on their honeymoon
  • Also met a businessman from Seattle  (who was Tom Hanks double, Hanks must have a brother with a different name!)
  • I even managed to give Bob a good lesson on using social media for his business!

As entrepreneurs we are always tackling change and when you do,  looking for the bright side of these events can really give you a different outlook on life.
My advice?

Embrace the roadblocks you encounter as you never know what you will find behind them!

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Live Event Networking Tips

Well, yesterday I booked myself a seat at a Live Event happening in Washington DC in December – it was very last minute, but an opportunity came up so I grabbed it.  I’m heading to the 7 Event hosted by David Neagle, Suzanne Evans, Blue Melnick and Bari Baumgartner in order to learn new business strategies to help transform my business. In fact I am going with a colleague (friend) I originally met at another conference in 2009!)

Now they say that you can’t teach old dog new tricks, but you can teach them something new about business. I try to learn many new things every month to help me improve my business and my service to clients.   There is so much you can bring to your business – marketing, sales, organization, management, leadership – and many of these skill lessons are best learned in person at live events.

Conference 300x202 Live Event Networking TipsLive events have a myriad of opportunities, that you almost have to be wearing running shoes to get around to taking advantage of them all. One plus in particular is learning new business techniques. There is not a single person (and that applies to gurus as well) who couldn’t stand to learn a thing or two. In fact, they will probably be the first ones in line.

The person who has stopped learning has also stopped growing. The only limits that are placed on your business are self-imposed. The Internet is a wealth of knowledge for the one who can access it – trust me I have learned this BIG time in the past 3 years! – but did you ever stop to think where that knowledge was received?

At least some of it was gained at live business events. Here, you are exposed not only to people who can expand on marketing techniques that you currently utilize, but also individuals who have found new ways to harness business power.

Stop and think for a moment. Those who host these events are looking for the best and the brightest to entice you to come. These people prove time and time again that there is more than meets the eye when it comes to business.

Here are a few things you can take part in and learn from at Live Events:

  • Brainstorming sessions – Imagine the energy in the room when hundreds of entrepreneurs get together at tables to discuss new ways to improve each others’ businesses? Be sure to take copious notes to refer to later and get the names of everyone at the table.
  • Visit the Vendor area – This is an opportunity for businesses to highlight their products and services. You can learn about new programs computer programs, business software and get to demo items right there on site.
  • Keep all Materials given to you – Within the pages of those handouts are vital information. Speakers may lay out for you how they go about promoting new products, implement new programs and techniques and list online resources for you. You may want to bring a binder, folders, tote bag or a briefcase to hold everything you will get so it is easier to reference later.
  • Networking – This has got to be the #1 benefit to attending any live event. The People... you can meet such a variety of people at all stages in their business and each one with something to share.Take advantage of this, roam around, sit in different places each session, open up and say hello. Networking is what will grow your contacts, your vision and your business.

Attend live events with an open mind. Be ready to expect the unexpected and get immersed into business techniques you haven’t tried before. I will be certain to report on the goings on in Washington.  I won’t be able to take a White House tour (it seems – you have to book those 5 weeks in advance) but I will be certainly exploring as much as I can.

Any tips on the “Not to be Missed in Washington”?  Post them here so I can do a little planning! And feel free to share any Live Event Networking tips you have, either here or on our Facebook Page.

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