Marketing
Focus, Reinvent, Fill a Need
Opportunity is Knocking – Can you hear it?
Five Easy Ways To Get Traffic To Your Blog
Speaking at an Event – Tips to Shine
There is nothing like attending networking events – whether regular ones or special events. Sometime you may not be as keen to go, especially if you are presenting for the first time. Standing in front of all of those people has great advantages. So put your best foot forward and reap the benefits.
Someone may ask you to speak at a bigger and live event or networking event. Maybe you have done small sessions at your own networking meetings and it was a thrill because you were networking and getting your name out there. Also, someone wanted YOU. Your marketing has paid off in big ways and involving yourself in these activities increases your credibility and expert status.
Now, you are going to take part in a live event where you will actually stand face-to-face with those in the audience, it can be nerve-wracking as well as exhilarating.
Take a deep breath and get ready. You want to shine and the only way to do that is to prepare.
Know the main focus of the event
Share with the group in the session your knowledge and expertise based on what the event is trying to highlight. If it is geared towards a niche then feel free to discuss how you got into your niche, what marketing techniques you use and new ways to expand the niche.
Know the other presenters
Some of them may be sitting in your audience. If they are more seasoned than you, prepare a few questions for them about how they stay calm and at ease before a presentation.
Practice a lot
There is no substitute for this one. The way to avoid those dead silent moments when it seems that all your thoughts fly away is to get up and go over your speech many times. This is also how you prepare to deliver well-timed jokes. The more practice you get in, the more comfortable you will feel going off script when the inspiration hits you.
Have materials in place
The audience will want handouts. Prepare something eye-catching as well as informative for them to read and hang on to. You can create a packet of material including your business card and other pertinent information about how to reach you. Don’t forget to place a sign-up sheet at the door so you can contact them later.
Present your products
Don’t forget to bring along some freebies and priced products so that as soon as the presentation is over, they can get everything they need right away. One tip though, don’t make your presentation a pitch fest. You’ll do better if you remember that it’s about the giving of information and the helping. The rest will happen naturally.
When you take center stage, make sure you TAKE CENTER STAGE and Shine! Use your presentation as a platform for gaining new business partners, new customers and more sales.
Speaking at an event can do lots for your business – whether a live event or even as I have done sometimes with an online event. Have you been a speaker before? Any other advice to pass along? Please share your tips.
How do you Build Links to Your Site?
Seems everyone is always asking, what’s the best way to build links to your site? This is an easy one to answer. Hands down, the absolute best way to get others to link to your website is to offer them quality content that’s worth linking to.
Link building is a valuable way to increase your page ranking, website or blog exposure and help increase your traffic, sales and business. However, not all back links are created equally and therefore it is important to decide what your goals are and how you will achieve them.
Quality content can vary depending on what your niche is and your target audience. But it will almost always include fresh and original content on various aspects of your niche, resources to help those who are looking for what you have to offer and information that website visitors want.
Quality content—the kind that encourages others to link to your website—is relevant to your topic, offers value to your visitors and potential customers, fits within the overall industry of the topic of your site (such as related products or services), and provides value to your site visitors.
Building links involves offering your website visitors what they want and that’s what quality content is all about. It’s the old WIIFM thing… (What’s In It For Me?). If you can answer that question with your website visitor in mind, and create content aimed at that visitor, you’ve just provided quality content. The odds of your visitors linking to that content will increase tremendously.
If your website deals with cocker spaniels, there will be some competition there, that’s probably not one of the most popular topics online. It should be relatively easy to create original content to build links to your site.
What if your niche is more common and your competition is stiffer? What if your site focuses on Internet Marketing? You can still create quality content to build links to your site. For instance, your content could include original reviews of Internet Marketing (IM) products that you write yourself or have someone write for you. You can include resource lists of software products, eBooks and websites that are truly useful to other Internet Marketers. It could include original articles and tutorials on every aspect of Internet Marketing.
The idea—regardless of your niche—is to create a site with content that is just a little different, or just a little better than anyone else is offering. Content that others will say, I need to tell my contacts about this. When people ask me what’s the BEST way to build links to your site, my response is Quality Content, without a doubt.
If you want to establish yourself and your business for the long haul, then offering quality content and encouraging your readers to link to it is by far the best and most effective strategy.
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