networking
Tips for Follow-Up after Events
The Networking Benefits of Using a Nametag

I was reading an article in Success magazine about a fellow named Scott Ginsberg. He has some fabulous ideas for networking and how to make yourself more approachable to others.
Scott started his business by a decision he made 12 years ago to NOT take off the sticky nametag he had on at an event: “Hello, my name is Scott”. He left it on and he started meeting new people daily. The first day was 20 people. And primarily because they came over to ask why he was walking around with a nametag on!
This opened his eyes to how people react to certain situations and from this came the foundations of his business and career. He has written several books and his newest is called, “The Nametag Principle”. To this day, he continues to wear his nametag (In fact rumour has it he has one tattooed on!)
I totally understand the benefits of wearing a nametag. When I started my business four years ago I ordered myself a nametag. I hated wearing those sticky ones at networking events and had one created just for me (A holdback to my days at the bank when we all wore a nametag). It has my name, title (At the time it said Virtual Assistant) and then my business name.
I cannot tell you how many conversations this nametag has started. Whether it is my last name, or title (At the time Virtual Assistant was an unknown term and prompted many questions) and even the nametag itself got people talking to me.
Wearing it to an event, really gave others something to focus on and to start a conversation with me (We all know the awkwardness sometimes at networking events… wondering what new things we can come up with to start a conversation.) My nametag gave people an easy out to say hello and ask me a question. Not bad for my initial investment of $11.75.
Reading this article about Scott has also made me think about my own nametag experiences and I think it’s time to order some new ones. I say ‘ones’ because I often wear different hats at events and having ones that fit the situation will be helpful. Sometimes I am the Virtual Assistant, others I am the Online Marketing & Social Media Specialist and then sometimes I am simply @TimeonTaskVA, my Twitter persona.
How about you, have you ever considered getting your own nametag or had some great experiences because you were wearing one? If so, what results have you had – share your good ‘nametag’ stories!
Business Referrals – How NOT to accept one
For the first time EVER in my life, I was given a referral and was absolutely floored by the response it got! The response was really an eye opener for what people and businesses should never do when someone refers you a client or business.
What happened?
Well, we have been renovating our house and tore down a wall between our kitchen and dining room. The reno has meant we had to look at a few options for filling in the gap where the wall used to be. I was trying to salvage the new flooring laid in the kitchen last year so we were looking for a unique solution.
Since we moved here in 2008, we have been using the same flooring place for everything we have needed. The service has been excellent, the work as well and that has meant we are a loyal customer to this company. Anytime I need flooring or information I head straight to TK’s Carpet and Flooring in Dartmouth and talk to Claude.
This unique solution I was looking for involved getting a custom piece done so they referred me to another local company, close by that specializes in hardwood (I’m going to play nice and not say their name). So off I went this weekend to inquire about me needs.
When I explained what I was looking for, the woman indicated that they actually could not do this type of item and she gave me some other advice about how to go about it as well. As always, if I was referred to a business I like to let them know, most people always like to know why your chose their business. So I mentioned that TK’s had sent me there thinking they would have the skills/abilities to help. The response?
Oh yes, they always like to send people here when they don’t want to help you out.
Now, this might not seem like a big deal when the words are written out, but when you add the change in her facial expression along with the disdain in her voice as she said this the entire tone of the comment changed. I should have commented right there – but I have not always been as quick with retorts as some can be (My sister is really great at this and would have taken her down for sure).
I left thinking “What a rude way to take a referral for business”. No matter what she thought, she should have said something complimentary as opposed to shooting down the business that sent me to her doors in the first place.
As I drove away, heading in fact to TK’s to check out my other options, I was really thinking about how that was such a crappy thing fro her to say. I appreciated TKs giving me a name to check out, but definitely not her reaction to it.
SO… I did what any good and loyal customer would do – I let them know at TKs the response to their referral. I highly doubt they will refer to them again. And I will never recommend them either.
Lesson learned: Always think about what it means to accept a referral.
Someone, no matter who they are, felt you could help the person they sent to you. Accept this complement in the way it was intended, with courtesy and thought. Anything less and you may find yourself losing customers and future referrals because of your attitude.
What referral good / bad stories have you experienced? Please share here by posting a comment.
My business has been built primarily by networking online. You’ve heard me say it before, truly, my business would not have existed 5 years ago – the online world is changing so fast and furious that I have something unique created, and for the most part due to, because of this online and global world we live in. Networking has played a big part in my business growth and is a must to include in your online presence. Networking is how you can be seen and heard in today’s marketplace.


