networking
Choosing an Event or Conference to Attend
Whether you are a Brick and Mortar Business or an online business – events are happening everywhere – Online, Live and Local. Live events are a great way to network with others in your business field. Human interaction builds strong relationships especially relationships that have a foundation online. They are also a great way to practice networking skills in person. But what events are right for you? The trick is knowing where to look. Here are a few suggestions:
• Check local Business organizations for posted events.
• Visit your favorite blogs/websites for information. If these people are speaking or attending a conference they will want to let their readers know about it.
• Visit online forums. Business forums usually have a place where they list upcoming events both online and offline.
• Visit social networking sites. These are great for business connections – Facebook is one main place where many people or groups post events and send out invites.
Now that you have found some options, how do you choose one? Look at what your goal is for attending the event? You will want to choose live events that are relevant to your business. You wouldn’t attend a crafting seminar if you sell gardening supplies. And, you probably would pass on a seminar that highlights how offline businesses can get into online markets if you already own an online business.
Here are some pointers to making a decision:
• Check geographic location – Your first time out, you might want to stay close to home to lower costs. Money is often tight when you are starting a business.
• Look at event registration costs – Will you recoup the fees?
• Look at the speakers – Who is coming to regale you with their business savvy? If the speakers involved are other business owners or role models in your industry that you have been wanting to meet, don’t pass up the chance to have your questions answered and gain some insight. Adding a face to face will really help gel your connections as well. Contacts made at events can have long lasting benefits.
Choosing a live event to attend doesn’t have to be a hard decision. Gather as much information as you can about upcoming events, their location and fees so you can map out your networking strategy. And it should all be about strategy – why you want to attend and what you will gain from attending.
I recently attended NAMS in Atlanta – Niche Affiliate Marketing Systems. I chose to go for a few reasons:
1. I wanted to learn more about Affiliate Marketing and how it works.
2. It was an opportunity to meet two of my clients in person – one from British Columbia and one from California.
3. There were many other top internet marketers there I have been following for more than one year and it was a chance to listen to their wisdom in person as well as meet them face to face.
When you make conference/event choices by strategically choosing reasons why or why not to go you will find your investment well worth it!
Tawnya Sutherland of VAnetworking
- Denise Wakeman of the Blog Squad
With a little help from my Friends
Paul McCartney is playing in Halifax this Saturday, his only show in Canada too! He’ll be playing on the Halifax Common – a green space meant to be open to share for use by all residents and I believe they are expecting 60,000 people.
Anyhow, in my attempt to win tickets for my brother-in-law, I have been listening to News95.7 and the Beatles & Paul McCartney have been playing over and over in my head. I won’t describe to you the horror I put so many people through today as I sang my song (made up by me) to the listeners of the show - you had to go on air and sing to be in the draw to win.
That’s my segue to, the title of my blog post today! I chose this song to showcase my social media experience this past week to my readers. Social media is more than a marketing channel/tool, it is also about networking and connecting with others.
Last Friday I had a client run into some issues with her Facebook fanpage. I was asked to figure out why it wasn’t working properly. After much searching, I found myself stumped. So… I started putting out my ‘feelers’ to see if anyone else could help figure it out. I used Twitter, facebook and some blogs all weekend and through until yesterday.
Finally this morning, 5 days later, I found the answer with a little help from a friend of sorts; but many ‘friends’ were trying to help me figure it out. These were not people I have ever met, yet they were attempting to help me just the same.
What was in it for them, you might ask? Nothing. So why would they bother? Simple, to help out a ‘friend’ who happens to be someone they have never met and probably never will. Being helpful is the only reason why any of these people made contact with me. Connecting and networking… that’s all it was about and I am so grateful they took the time to help me, and ultimately my client.
The next time you are talking about social media and Twitter and Facebook and don’t seem to get it all… try thinking of it as the water cooler or staffroom in your office. When you are sitting at your office stumped on a problem, where do you turn? To your co-workers in the office… well, social media works in the same way sometimes; the only difference being that the ‘office’ of each party involved most likely spans a great distance and they may never meet face to face.
The ‘bug’ was noticed by Salman Ansari, with Involver . Salman, I really appreciate your help. It was a simple solution, but one that took an extra set of eyes! Involver is a company that has some great Facebook Applications for Pages – definitely check them out! I use them with many of my clients. Salman, you also helped out someone else having the same problem, she contacted me after seeing the posts, and once I found the fix, I passed on the info to ehr as well!
Thanks to everyone else (I hope I do not forget anyone) who helped by retweeting my posts or commenting back on a blog or sending me a message on Facebook or Twitter. I am grateful for the time you gave to me and my problem.
You don’t have 100 fans…what can you do?
This weekend there was a flurry of activity and messages and collaboration between strangers all over as businesses tried to gain enough fans on their Facebook Page to create a vanity url for it.
Facebook changed the rules last minute and upped the ante from 25 fans to 100. Sunday night was a busy night online for many… but if you have yet to reach your goal and are looking for a short url to use for this same purpose, why not add the Memorable Web Address to your Facebook Page?
It’s there, it’s available to everyone and it can be customized as you wish. Ours is http://companies.to/timeontaskva.
Simply sign in to Facebook, click browse applications on the bottom left menu bar and look for Memorable Web address. You can assign one to your personal profile as well. For people with a more common name, it may be an option if you missed out on your facebook username a few weeks ago.
Once you add this to your Page, go to the page and hit edit, under your page profile picture. It is in this area that you will scroll down the list of applications on your page. Once you find Memorable Web address, click edit and it is in here you can assign the address to your page.
Great thing about the Web 2.0 world, someone is always using their brains and talent to create applciations that help out others.
Any questions using this, feel free to leave a comment and I will help you out as best I can!
Do you edit your comments?
I’ve been blogging for almost a year now and have had the pleasure of people making comments on my blog. I also read other blogs and comment on them.
Sometimes it is a simple comment and sometimes, based upon the topic, I may recommend a place where I got help or found more info etc. I never blatantly say – “check me out or I can do that – go here”, it’s not my style.
This month a comment I made on someone’s blog got edited. A first experience for me. My policy is don’t edit, but don’t hide from criticism either. If the comment is unprofessional, I don’t approve it and my spam catcher does good work too. If someone takes the time to make a valid comment – not a spam one – then I feel I approve it all or not. If it had one section that was not appropriate, I would contact them to ask permission to edit. For example, I had a client who had a blog comment make reference to another line of work she had been in, she wanted to edit that but instead we emailed the person, explained the reasons and asked if she could remove that one part. Reasonable action and the other person fully understood.
The editing of my comment bothered me because I took the time to participate with someone else on their blog, and the sites (two) I was recommending were not competition for the blogger just a recommendation to get more info from.
Now I wonder if others commonly edit comments or not? What is your policy?
Livin’ & Lovin’ my Work in Nova Scotia
Last year James Mielnik of the Halifax Area Chamber of Commerce asked if I was interested in becoming a Charter Member of the Nova Scotia Come to life program. I jumped at the opportunity for two reasons;
1 – I love Nova Scotia and talking about how great it is to live, work, study, invest and play here is very easy for me (Just ask any of the recent participants at the Forum on Virtual Assistance ~ Everyone who attended now knows something about Nova Scotia. No one left there wondering where I came from, though technically it is Alberta!)
2 – It seemed a good way to do some more networking, which I truly enjoy.
That opportunity presented by James has turned into many more; a networking event where we signed a ‘charter’ document with the Premier of Nova Scotia, a day of media training, as well as meeting other contacts which has lead to new clients for my business. I also ‘gave back’ by helping the Come to Life staff customize their Twitter profile and showed them how it can help connect their program with more people.
Recently, I was contacted by a journalist, Marie Weeren of 10th floor Solutions. She was assigned by the Come to Life program to “Tell my Story”. It was slightly daunting being interviewed for this; complete with tape recorder, notepad and all. However, my story has now been told and is published on the Come to Life website should anyone like to take a read.
Thanks to the people who helped Ms. Weeran with by providing background information about me for her story – Tawnya Sutherland of VAnetworking , Donna Toothaker of 1stVA and David Eisnor from the Centre for Entrepreneurship, Education & Development (CEED). Your time is also appreciated!
For any business, joining in similar type programs (although this one is very unique) may take a bit of time and effort, but you’ll always find rewards in the end!
Learn the basics of Twitter – understand what a DM, RT and Hashtag are and how to use them
Follow a typical schedule that will help you remain efficient and effective with your time spent on Twitter
Click here to buy your copy nowfor only $12.00.
Download your FREE eBook on Productivity for Entrepreneurs
Join the Social 4 Biz Club
Get your social media questions answered during a live call every month PLUS learn new tricks and tips to using Social Media for your business. Forum support as well for help throughout the month.
