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Newspaper in Halifax – looking for ideas

Last month I attended the Third Wednesday meetup in Halifax at the Foggy Goggle – people from the area interested in and using social media. It’s a group that gets together monthly to discuss and share. At this meet the group was discussing how social media is affecting print media.

There were a few first timers there, including myself,a few others and also Dan Legere  from the Halifax’s Chronicle Herald newspaper. The Herald has been in the news lately itself, due to cutbacks and a few layoffs. But it was great to see someone there listening to ideas of others.  And listen he must have.

Today, I see that the Herald is hosting a live chat on social media.  They want to hear directly from people how they can change.  How can print media translate itself into something new, innovative and cost-effective?

If you have any ideas to help them make changes that will keep print media devloping audiences, please join in.  I will be and am very interested to see how it goes and what people have to say. More importantly, what will happen in the future.

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Whose using Social Media anyhow?

Michael Stelzner recently published a report on the Social Media Marketing Industry.  The report is based upon a survey of more than 850 social media users.  It has some great information, especially for those new to Twitter, Linked In and Facebook – it will answer some questions you have about how and why people are using these sites.

One surprise for many people will be the age of people using Social Media.  When I talk to many people they are under the assumption that social media is dominated by young people. That’s not exactly  the case anymore. While it may have started out that way, especially for sites like MySpace and Facebook – the times they are a-changing.

Stelzner’s report shows that more than 78% of those who responded were between the ages of 30 and 59, with the average age group being 40-49!  BiZReport recently reported on the fact that Facebook is getting Gray – users are getting older as more join in this social site.  On average, Twitter users are older than those using Facebook and MySpace, and as more businesses and people begin using these sites, that upward age trend likely continue.

Something to keep in mind when chatting with others about social media and social networking sites.

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