I recently spoke on social media to two different groups, some Professional Organizers here in Nova Scotia and then also a group of Dietitians and Nutrition Entrepreneurs in the US.
One of the items I brought up in both presentations was to explain the difference between a newsletter and a blog. I consider both to be part of a business’s online foundation – the parts that we look to be in place before starting out with social media marketing. Understanding the main difference will help you use each more effectively.
Both allow you to educate and inform your readers in a way that allows you to showcase your skills and expertise. But how and when they read it are the key difference.
People learn about your new blog posts because they have signed up to a blog feed reader, an email subscription, or because they saw a tweet or update on Twitter or Facebook – OR they remember to come back and visit your site. Something triggers them that you have a new post.
People read your newsletter (or are offered the chance to) when you send it out direct to their inbox. Once someone’s email is on your list, you can communciate on a regular basis as long as their name remains on your list. They receive the newsletter in their inbox and that is how they find out about the new issue.
Blogs help with Search Engine Optimization and rankings as well. Everytime you publish a new blog post, you have included new content on your website. This is what the search engines crawl the internet looking for – new content. Having this new content helps your site rankings. Your newsletter can be published online but for the most part it is not done in a way that helps your site rankings.
Should you do one or the other??
My recommendation is both, since they both have ways of helping promote your business online – but in different ways.
How to do both when it seems overwhelming? Keep it simple. Set a goal for each and stick to it. Blog once every two weeks and send a newsletter every two months to start. Layout a template for the newsletter and keep it short and sweet. Whatever you can do to make it easier to create each time – then do that. Take the pressure off to make it easy to accomplish.
If you have a question about blogging or starting a newsletter, please ask below, or on my Facebook page.