Posts Tagged ‘elevator speech’

As part of my Charter Membership with Nova Scotia’s Come to life program, I recently attended a one day Media Training Session.  It was meant to help the members learn how to “tell your story” whether to print media, or radio or tv.

Jim Meek, Jennifer MacIsaac and Hugh Fraser of Bristol Group were on hand to lead us through a day of learning many new things; most notably writing press releases and being interviewed on camera.

I think the biggest message I received from the day of training  was that “I have to stop selling my skills short”.

It’s easy to do, most of us find it very difficult to talk bout ourselves and our accomplishments and abilities. Sure, we can rave about others, but when it comes to “me”, most people tend to take a step back and save the “raving” for others.

As a business owner, trying to sell your services to others, it is not the way to do it.  You have to train yourself to speak up more about you and your services or products.  If you don’t tell people they are quality products and services and of value to others, who will?

Technorati Tags: elevator speech, motivation, Nova Scotia, promote business, Small business

I have been doing a lot of networking in the past few months.  As a new business owner, it’s a real good way to get the word out about your business and services, especially to the local business community.  I also do quite a bit of online networking, and I must say both have paid off.

So far I have landed one client from online networking, one through Twitter, and participated in a  very interesting “Looking to Hire a VA process” also through Twitter. Local networking has seen more understanding and interest spread about virtual assistants – and I have also landed a client through word of mouth/referrals.  Read the rest of this entry »

Technorati Tags: elevator speech, home office, networking, Nova Scotia, starting business, virtual assistant

I always learn something at the CEED workshops I attend, and this week was no exception.  It’s funny… many times as the speakers start out on something that seems familiar, I think, ‘Oh we did this a few weeks ago with someone else’.  And then, they continue on and I find it’s got a different twist on it.  There is always something new to learn in life.

This week the workshop was put on by Tom Jackson of Sandler Training. Tom uses his years of experience in Sales to train people and teams how to better their Sales processes. There were many parts of this session that were helpful, but the one that stood out to me was the area where we worked on our “30 Second Commercial”. With my networking this is something I am always trying to improve and Sandler’s method is great for making the point. Read the rest of this entry »

Technorati Tags: elevator speech, Marketing, sales, sales training, virtual assistant