Thirty Seconds for a Successful Speech

Thirty seconds is not that long at all.

30 seconds Speech 300x200 Thirty Seconds for a Successful SpeechWhen you speak to people you need to understand that within thirty seconds a person has already made a judgment about you. You may never be able to rise above the opinion that someone sets within these few seconds, but you will want to do everything you can to make a great first impression and deliver an intriguing speech. The key is to get people thinking and wanting more by making a good first impression.

To do this you will need to get rid of your fears and be prepared. Before you walk into the business or meeting room, be ready by trying these tactics:

  1. Dress for Success. Keep in mind that the speech is important, but your looks and appearance can also affect whether you receive a positive or negative impression. Know what the attire is for the meeting and make certain you dress accordingly.  Being too casual for an event where people are dressed to higher standards can affect your first impressions.
  2. Stay on track. Never ramble on, you can lose your audience very quickly. Learn how to control yourself and your words. I like to do this by writing out my intros and practicing them several times the two days before the meeting.  I like to repeat my intro over and over on the drive to my meetings.  I may look like a babbling fool to other drivers, but it helps me focus on the main points I want to get across. When you show confidence and use your pre-written speech you will exude confidence in your topic. Be confident, but not too cocky. 
  3. Relax. Once you are at the meeting take a moment before you go in and try some deep breathing. This allows you to calm down and relax as you enter in the meeting.  Everyone gets nervous, this is normal, but the breathing can help allay any nervousness. The calmness will help build your confidence.

Again, all you want is to get a confident and clear message across in the first 30 seconds in order to keep your audience thinking and wanting more.

Thirty seconds does not give you a lot of time, but it enough time to state who you are, where you are from, and why you are here.  These tips can help you become more confident with your speaking abilities and allow you to ‘sell yourself’ more effectively.

Any other best practices you have to share?  Please do so by posting them in a comment.

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Don't sell yourself short

As part of my Charter Membership with Nova Scotia’s Come to life program, I recently attended a one day Media Training Session.  It was meant to help the members learn how to “tell your story” whether to print media, or radio or tv.

Jim Meek, Jennifer MacIsaac and Hugh Fraser of Bristol Group were on hand to lead us through a day of learning many new things; most notably writing press releases and being interviewed on camera.

I think the biggest message I received from the day of training  was that “I have to stop selling my skills short”.

It’s easy to do, most of us find it very difficult to talk bout ourselves and our accomplishments and abilities. Sure, we can rave about others, but when it comes to “me”, most people tend to take a step back and save the “raving” for others.

As a business owner, trying to sell your services to others, it is not the way to do it.  You have to train yourself to speak up more about you and your services or products.  If you don’t tell people they are quality products and services and of value to others, who will?

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Networking… what method do you prefer?

I have been doing a lot of networking in the past few months.  As a new business owner, it’s a real good way to get the word out about your business and services, especially to the local business community.  I also do quite a bit of online networking, and I must say both have paid off.

So far I have landed one client from online networking, one through Twitter, and participated in a  very interesting “Looking to Hire a VA process” also through Twitter. Local networking has seen more understanding and interest spread about virtual assistants – and I have also landed a client through word of mouth/referrals.  [Read more...]

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Sales with pain…

I always learn something at the CEED workshops I attend, and this week was no exception.  It’s funny… many times as the speakers start out on something that seems familiar, I think, ‘Oh we did this a few weeks ago with someone else’.  And then, they continue on and I find it’s got a different twist on it.  There is always something new to learn in life.

This week the workshop was put on by Tom Jackson of Sandler Training. Tom uses his years of experience in Sales to train people and teams how to better their Sales processes. There were many parts of this session that were helpful, but the one that stood out to me was the area where we worked on our “30 Second Commercial”. With my networking this is something I am always trying to improve and Sandler’s method is great for making the point. [Read more...]

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