Posts Tagged ‘Entrepreneurs’
The Networking Benefits of Using a Nametag
I was reading an article in Success magazine about a fellow named Scott Ginsberg. He has some fabulous ideas for networking and how to make yourself more approachable to others.
Scott started his business by a decision he made 12 years ago to NOT take off the sticky nametag he had on at an event: “Hello, my name is Scott”. He left it on and he started meeting new people daily. The first day was 20 people. And primarily because they came over to ask why he was walking around with a nametag on!
This opened his eyes to how people react to certain situations and from this came the foundations of his business and career. He has written several books and his newest is called, “The Nametag Principle”. To this day, he continues to wear his nametag (In fact rumour has it he has one tattooed on!)
I totally understand the benefits of wearing a nametag. When I started my business four years ago I ordered myself a nametag. I hated wearing those sticky ones at networking events and had one created just for me (A holdback to my days at the bank when we all wore a nametag). It has my name, title (At the time it said Virtual Assistant) and then my business name.
I cannot tell you how many conversations this nametag has started. Whether it is my last name, or title (At the time Virtual Assistant was an unknown term and prompted many questions) and even the nametag itself got people talking to me.
Wearing it to an event, really gave others something to focus on and to start a conversation with me (We all know the awkwardness sometimes at networking events… wondering what new things we can come up with to start a conversation.) My nametag gave people an easy out to say hello and ask me a question. Not bad for my initial investment of $11.75.
Reading this article about Scott has also made me think about my own nametag experiences and I think it’s time to order some new ones. I say ‘ones’ because I often wear different hats at events and having ones that fit the situation will be helpful. Sometimes I am the Virtual Assistant, others I am the Online Marketing & Social Media Specialist and then sometimes I am simply @TimeonTaskVA, my Twitter persona.
How about you, have you ever considered getting your own nametag or had some great experiences because you were wearing one? If so, what results have you had – share your good ‘nametag’ stories!
Pay it Forward – It does comes Back!
One of the things I did in 2008 when I started networking online for my business was to set a goal of helping others online. If I see someone who looks like they were hacked, have a typo in their BIO, you know, the little things… I try to help by letting them know how they can fix the situation. If I see someone asking a question, needing help I point them in the right direction. It’s my way of paying it forward ( the concept of asking that a good turn be repaid by having it done to others instead – ie. if you help 3 people and they each help 3 people, it’s just like word of mouth or viral marketing, but instead people helping others) for all the help I got in my life from others and especially when I started my business.
It’s the little things that I see when I am networking online – looking at new followers, chatting on a Facebook page, and talking to people. Really, it’s the same as you would help out people in person too (well, except for the old one of someone’s ’fly being down’ and never knowing if you say something or not – can’t see that situation happening online!) – just being kind and helpful.
Anyhow this past week I ran into a different type of way I could help someone. It started when I got my mail and my new Moo Cards were in there. Whoohoo – More Moo! And the Bonus was these were the 100 FREE mini moo cards I got from a Klout Perk. They were even free but for the shipping. I flew in the house all excited to open the package and see them (and by the way if you are wondering what a Moo card is, you have obviously never held one in your hand. They are a delight to hold and touch and feel. If you want to see one live and in person, send me an email with your address and I will mail you one of mine! Seriously, I will)
…. back to the story
I get the package open and then open the little box they come in … and the first one is usually a reference card for the order, I look past that and it is another odd card, I keep looking and then finally it dawns on me… they are all these odd cards and not mine! UGh! All the excitement for nothing!
I had someone else’s cards! I called Moo Customer Service and we go through the order numbers and they realize that I have someone else’s cards and someone out there probably is getting mine. A little shipping mixup. No big deal, they tell me to chuck the cards in the garbage because they are sending me a rush order, as well as this other person whose cards I have in my hands.
Chuck them out??? No way - they are Moo Cards. Mini or not – they are too nice to put in the recycle bin. Luckily the cards had the twitter id of the company – @QuipMag (and the special order reference card had the name of the person who made the order) – so I looked them up on twitter, got their website, then found the right person on the “About” page.
I emailed and said what happened, that she would probably get an email about an order problem and that more cards were coming… but in the meantime – what is her address so I can mail this box of cards off. (I could not in any way throw them out).
She was so happy I emailed and very appreciative that I was willing to mail the cards. I did, she got them last week and was so grateful I took the time to send them. We also got to know a little bit about each other’s business in the process.
A little help and a little pay it forward – it always comes back I say…
So today I got a tweet from Kateryna:
@timeontaskva So guess what, I just got your cards! Will mail them tomorrow please DM me your address
Pay it Forward, It ALWAYS comes back one way or another and not always from the recipient as was the case today – but somewhere somehow it will come back to you.
PS. Don’t forget to send me an email if you want a sample mini-moo card. The postage is on me!
Taking Care of You
As a small business owner, your business can be operating like a well-oiled machine, but if you’re not taking care of yourself, you’re going to be stressed out. It’s ironic that when things are going really well, we typically end up spending MORE hours on our jobs because we’re just having so much fun and we’re seeing all the fantastic benefits of hard work.
To be a healthy person, you need to be a well-rounded person. Here are a handful of tips to make sure your business isn’t taking over your life at the expense of your health and well-being:
- Get physical
You’ve heard it before and you’ll hear it again – regular exercise reduces anxiety, combats obesity, and makes you a nicer person to be around. If you are sitting on your rear in front of the computer most of the day, you have to find some way to move your body on a regular basis. It can be as simple as a 15 minute walk first thing in the morning, or as intense as a 2 hour gym workout. Just choose something and do it. Commit to this for three weeks and you will probably develop a life long healthy habit.
- Get some rest
I’m willing to bet that at least once in the past month, you’ve found yourself up way too late, finishing one last work project, answering one more email, or putting the finishing touches on one last product. On an occasional basis, these nocturnal escapades are no big deal, But burn the midnight oil night after night after night, and you’re frying yourself. Not only does sleep deprivation make you anxious, edgy and unable think clearly, it also makes it harder for you to work at peak efficiency. Set a bedtime, and stick to it.
- Get a hobby
You will probably laugh at this, thinking you don’t have time for a hobby. But the truth is, you don’t have time NOT to have a hobby! Whether it’s knitting, canoeing, genealogy, cooking, or grooming llamas, you need something that will provide balance to your life. There will be days when the business side of things isn’t going so well, and you will need an escape. Get a hobby before you’re forced to find one.
- Connect
Connecting with those around you is critical to minimizing your stress. At the end of your life, you’re going to be worried more about the people you love and less about the business you created. Show your family and friends how important they are to you NOW by giving them their rightful share of your time. The bonus? It will calm your anxiety when you know you’re investing time where it’s going to matter most throughout your lifetime.
It will take time to get all of these items as part of your regular routine, but stick with it, if you do your health, mind and family will all be more appreciative, as will your clients and business!
4 Tips to Keeping Focus during a Sales Call or Consult
Consults, Sales Calls, Consultations…
They have different names but their purpose is the same for all…you spend time with a prospective client to determine if your services will fits the needs they have and if you want to work together (make a sale).
There is a point to every sales call or consult that is like the saying “sink or swim”. There are many ways to ruin a sales call and beating around the bush is just one of them. You need to make sure you get to the point and stay focused on the purpose of the call.
You don’t want to spend too much time during a sales call or consult or you risk the prospect losing interest and can also end up giving away too much information. This was something I found I did … A LOT! It’s easy to get talking and lose control because you are enjoying the conversation. But time was an issue for me and not wasting it, was a goal I had.
After a year in business I made a few changes with regards to my consults and since then I have been able to make much better use of my time during these calls. The solution?
A consult process and an agenda tick sheet for each call to be as effective as possible. 
Here are my Top 4 Tips to Keeping Focus during a Sales Call:
1. PRE-Consult Info: One of the most effective tools I do is to send a consult form to everyone looking to have a call with me. The form includes all relevant background information I am looking for when talking to prospective clients. I find this fills me in on a lot of the information that clients want to share about their business. I find if I have the info up front then I have a better idea of their business and their needs.
2. Consult Questions on a Form: The best way to spend time during a consult or sales call is to have an agenda. I created myself a consult form that contains a lot of the normal information I want to learn about a client and the questions I want to ask based on the background I already know. Most of the form is setup like a checklist, so I write less information as opposed to ticking or circling answers. With the form by my side I can keep on track during the call and better spend our time together. If the conversation gets off topic, I use this form to get me back to earth and to keep the focus during the call. It also helps that I have many areas I ask questions and have a lot of the standard answers. I only need to circle the answer from the client. Saves me time and helps me keep better notes.
3. Services & Benefits info: My consult form also has areas on it that remind me of the benefits I want to share about our services and how they can help the client. I keep a list of prices as well so I am not thinking about them as the list is right there in front of me.
4. Set a Time Limit: My consults are free but if I didn’t keep them to a time limit I would have many hours a month spent on these calls. Not every call converts into a client; so keeping them focused is essential to remaining productive. I let prospective clients know how long my free consults take. This sets the expectations up front as to how much time is needed. If it goes over (and occasionally it does) they are appreciative of the extra time I spent with them. The form helps a lot to keep me to a shorter time on the calls. It is easy to lose track of where you are and one look at the form and I know what to ask about next.
My process and form mean that I now have an agenda to follow and the time is focused on the real issues at hand. It keeps clients from getting confused with too much information and me learning how I can help solve their issues.
How do you make your own process and forms?
Look back at your notes from the last 5 sales calls or consults you have had. Take note of the common information you wanted to know and the questions you asked. Using this information you can setup two documents; one to gather info prior to the call and one to use during the call. Make certain to include a part on the form that lists your services, benefits and prices. You may not always refer to this part as you get more familiar with your process, but it’s always good to have the notes there to back you up.
Good luck with your Sales Process, and let me know how your first call goes once you have tried this method.
Look on the Bright Side of Life as an Entrepreneur
Kathy with Pamela Bruner at Transform 2011
Many of you know I was away at a conference last week. I headed to Fort Lauderdale in Florida to Transform 2011, an event hosted by one of my clients, Pamela Bruner who recently crossed the threshold to earning a 7 figure income (Very exciting for her!)
It was truly an eye opening conference for me as I came to some self realizations about my business, services and where and how I want to grow my business.
I met so many other entrepreneurs who were doing much of the same, based on my conversations and observations.
Kim, Rita, Moira & Me visiting Fort Lauderdale Beach
It was definitely a good investment of my time and money to attend especially for all the people I met and the marketing and sales lessons I received from Pamela’s presentations.
One of the last lessons I learned was on my trip home, which as per the usual for me, was filled with many an adventure via my mode of travel, Delta airlines again.
Now I know many of you readers will be thinking, “Oh No, not again! Did she have to take a taxi back from Maine to Nova Scotia this time too!” (see Dec 2010 blog post for that adventure!)
No worries, this trip was not near that level of adventure…
So on to the “Bright Side” of my trip.The parts to my journey were filled with many a change, but I had just spent the week learning about changing my business, and change is good.
- The morning I was to leave, it started with a note on my phone that my flight was delayed… making me a tad nervous to get started on my journey! (ie. flashbacks to lots of delays and an $800 Taxi ride in December)
- Delta kindly rerouted me, through New York instead of Detroit because of the delays going west (lots of extra booked passengers helped as they were happy to take one off that flight to make room for someone else) and they managed to move me from that original plan to another plane, that was going to get me home about the same time. (Whoohoo)
- The new flight meant a much later departure time and more airport waiting, but things move as planned, we get in the air with only a small delay. I am happy, comfy and fall asleep.
- 50 minutes into the flight, I am woken by some noise and commotion. I can tell something is happening and soon the Captain announces that due to a medical emergency on board (!) we will be taking a small detour to Savannah, Georgia to get the passenger some help. (nothing too serious in the end as he was able to walk off with help from the paramedics)
- With a little more delay we head to New York with most everyone thinking they are probably going to miss their connecting flight if the time between was close, as was for me. (we landed 45 minutes after my next flight was to leave, and got stuck in a lineup on the tarmac.
- The Captain announces the lineup is because there had been a quick storm that passed over New York which as it happens made many connecting flights later and lots of us managed to catch them, like me!
- I catch the connecting flight, we wait again in the lineups to take off and uneventfully, I make it home. All told, I was about 4 hours later than planned, but home – which made my daughter a very happy camper! The more than two days to get home episode in December was still clear in her mind.
Now you might thinking – Bright Side, what Bright Side?
Well, here’s the thing about all the events that took place above, I gained some extra time while waiting in the airports and lineups. That time was very helpful in that I got out my notebook and refined all the ideas and notes from the conference and essentially created a new business plan, some new services and an entire new outlook on my business. All that time was a gift. I spent almost half a day writing and planning and putting the ideas on paper, refining them until I was clear on what my new vision was to be.
If all those delays had not occurred, that time would not have been available to do this. And if you are like me, once you get home from a conference there is a pile of things to take care of. Things that get in the way of finishing off your takeaways from the conferences, and making new plans that always come with new lessons.
The other parts to my Bright Side?
- I got to visit Georgia for the first time, even if only for an hour and from inside the plane!
- I met a lovely young couple from Turkey who were on their honeymoon
- Also met a businessman from Seattle (who was Tom Hanks double, Hanks must have a brother with a different name!)
- I even managed to give Bob a good lesson on using social media for his business!
As entrepreneurs we are always tackling change and when you do, looking for the bright side of these events can really give you a different outlook on life.
My advice?
Embrace the roadblocks you encounter as you never know what you will find behind them!
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