Posts Tagged ‘Marketing’

Seems everyone is always asking, what’s the best way to build links to your site? This is an easy one to answer. Hands down, the absolute best way to get others to link to your website is to offer them quality content that’s worth linking to.

Link building is a valuable way to increase your page ranking, website or blog exposure and help increase your traffic, sales and business.  However, not all back links are created equally and therefore it is important to decide what your goals are and how you will achieve them.

Quality content can vary depending on what your niche is and your target audience. But it will almost always include fresh and original content on various aspects of your niche, resources to help those who are looking for what you have to offer and information that website visitors want.

Quality content—the kind that encourages others to link to your website—is relevant to your topic, offers value to your visitors and potential customers, fits within the overall industry of the topic of your site (such as related products or services), and provides value to your site visitors.

Building links involves offering your website visitors what they want and that’s what quality content is all about. It’s the old WIIFM thing… (What’s In It For Me?). If you can answer that question with your website visitor in mind, and create content aimed at that visitor, you’ve just provided quality content. The odds of your visitors linking to that content will increase tremendously.

If your website deals with cocker spaniels, there will be some competition there, that’s probably not one of the most popular topics online. It should be relatively easy to create original content to build links to your site.

What if your niche is more common and your competition is stiffer? What if your site focuses on Internet Marketing? You can still create quality content to build links to your site.  For instance, your content could include original reviews of Internet Marketing (IM) products that you write yourself or have someone write for you. You can include resource lists of software products, eBooks and websites that are truly useful to other Internet Marketers.  It could include original articles and tutorials on every aspect of Internet Marketing.

The idea—regardless of your niche—is to create a site with content that is just a little different, or just a little better than anyone else is offering. Content that others will say, I need to tell my contacts about this.  When people ask me what’s the BEST way to build links to your site, my response is Quality Content, without a doubt.

If you want to establish yourself and your business for the long haul, then offering quality content and encouraging your readers to link to it is by far the best and most effective strategy.

Technorati Tags: Marketing, promote business, Small business

Social Media

Well, today was quite a day… as a social media virtual assistant, I had a very hairy day as Twitter and Facebook both succumbed to Denial of Service Attacks, which appeared to be coordinated attacks too. Their systems in effect were shut down and people could not sign in nor post any updates.

It meant that several items of work done for clients and also to do for clients could not happen.  It also was a wakeup call to me, and hopefully many others, that you should not keep all your social networking eggs in one basket. Read the rest of this entry »

Technorati Tags: Blogging, Marketing, Social Media, social networking, virtual assistant

As many of you know I have been doing some additional training in order to become “certified” as a Social Media Specialist – my kids actually refer to the word “certified” in a  much different manner. “Oh there’s Mom, on that Twitter thing” … anyhow, the point of my post today is that many people are jumping into Social Media, even if only to try it out, as truly it may not work for all types of business and people.

If you are looking to do this type of work and want to learn more or even get into social media for yourself , then you may want to try out VAclassroom’s Social Media course .

The course takes you through 8 modules and covers Strategy and Planning, Profile Management, Marketing on Twitter, Facebook, Video and other Social Media channels.  Reporting and Online Reputation management is also covered in the course. Read the rest of this entry »

Technorati Tags: facebook, Marketing, Small business, Social Media, social networking, training, twitter, virtual assistant

Twitter. It’s been in the news a lot lately.  The growth of Twitter, a micro-blogging social networking site, is amazing. Some reports suggest more than 10 million users are now signed on to Twitter and the majority of them are 35 years and over.

Many ask, how can something like Twitter help my business?  If used properly, and this means by providing a good mix of posts and updates, Twitter can help a business accomplish the following: Read the rest of this entry »

Technorati Tags: Marketing, networking, Small business, Social Media, social networking, virtual assistant

I always learn something at the CEED workshops I attend, and this week was no exception.  It’s funny… many times as the speakers start out on something that seems familiar, I think, ‘Oh we did this a few weeks ago with someone else’.  And then, they continue on and I find it’s got a different twist on it.  There is always something new to learn in life.

This week the workshop was put on by Tom Jackson of Sandler Training. Tom uses his years of experience in Sales to train people and teams how to better their Sales processes. There were many parts of this session that were helpful, but the one that stood out to me was the area where we worked on our “30 Second Commercial”. With my networking this is something I am always trying to improve and Sandler’s method is great for making the point. Read the rest of this entry »

Technorati Tags: elevator speech, Marketing, sales, sales training, virtual assistant