Posts Tagged ‘marketing strategy’

When I was doing my yearly planning for 2010, I listed the five marketing strategies that I intended to carry out. Number one on that list…Article marketing. I set a  goal to write and submit an article at least once every two weeks (I am short by one, so not too bad)

In case you’re not familiar with article marketing yet, it involves writing informative and useful articles and distributing them to article directories – giving permission to anyone to republish your article as long as your author resource box is left intact.

Two of the main results you can experience from article marketing are:

1. Traffic to your website
2. Increased rankings in Google and other search engines.

High authority article directories, like Ezine Articles, enjoy a lot of traffic (we’re talking millions of visitors every month). Many of those who read articles invariably click on the links in the author resource box and end up going to the author’s website. This is free traffic that otherwise would not have been able to learn about my site!

Search engine optimization (SEO) experts say that one of the most important ways to get high Google rankings for your target keywords is to have lots of links from other sites pointing to yours. The trick is the anchor text of those links should be the keywords you’d like to rank high for.

This strategy works so well that a Internet marketing guru once succeeded in having his website rank number one in Google for the keywords “coolest guy on earth” (or something like that!) – just by having all his buddies link to his site with that anchor text. That’s how powerful linking is.

These are the same links you get from the usually high-authority article directories all linking back to your website through the author resource box.

I realize many of you will immediately think – No way – no more writing! I have no time for that.  You have to think about it as marketing not writing. Write what you say to clients when you are telling them about your business and how it helps clients. Tape it if need be and just write down what you say – or hire a Virtual Assistant to take your words and turn them into articles.   Be targeted and use key words – words that people will use when searching for solutions on the internet.

A simple marketing strategy every business can use.  Are you?

Technorati Tags: buzz marketing, marketing strategy, online marketing