Posts Tagged ‘promote business’
Opportunity is Knocking – Can you hear it?
How do you Build Links to Your Site?
Seems everyone is always asking, what’s the best way to build links to your site? This is an easy one to answer. Hands down, the absolute best way to get others to link to your website is to offer them quality content that’s worth linking to.
Link building is a valuable way to increase your page ranking, website or blog exposure and help increase your traffic, sales and business. However, not all back links are created equally and therefore it is important to decide what your goals are and how you will achieve them.
Quality content can vary depending on what your niche is and your target audience. But it will almost always include fresh and original content on various aspects of your niche, resources to help those who are looking for what you have to offer and information that website visitors want.
Quality content—the kind that encourages others to link to your website—is relevant to your topic, offers value to your visitors and potential customers, fits within the overall industry of the topic of your site (such as related products or services), and provides value to your site visitors.
Building links involves offering your website visitors what they want and that’s what quality content is all about. It’s the old WIIFM thing… (What’s In It For Me?). If you can answer that question with your website visitor in mind, and create content aimed at that visitor, you’ve just provided quality content. The odds of your visitors linking to that content will increase tremendously.
If your website deals with cocker spaniels, there will be some competition there, that’s probably not one of the most popular topics online. It should be relatively easy to create original content to build links to your site.
What if your niche is more common and your competition is stiffer? What if your site focuses on Internet Marketing? You can still create quality content to build links to your site. For instance, your content could include original reviews of Internet Marketing (IM) products that you write yourself or have someone write for you. You can include resource lists of software products, eBooks and websites that are truly useful to other Internet Marketers. It could include original articles and tutorials on every aspect of Internet Marketing.
The idea—regardless of your niche—is to create a site with content that is just a little different, or just a little better than anyone else is offering. Content that others will say, I need to tell my contacts about this. When people ask me what’s the BEST way to build links to your site, my response is Quality Content, without a doubt.
If you want to establish yourself and your business for the long haul, then offering quality content and encouraging your readers to link to it is by far the best and most effective strategy.
Your Domain Name – Book yours Now! Here’s why…
Soooo… Sunday I had a big scare from one of my Google Alerts. The one that got me was one for my own name.
Yes, I have an alert setup for me and my name as well as my business name. I’m not egotistical or anything, I actually recommend everyone have these types of alerts setup in order to keep tabs on when and where your name comes up in the online world. An alert, for those new to this term, is an email update of the latest Google results (web, news, etc.) based upon the search parameter you setup. It’s an effective way to keep on top of mentions out on the Web of you, or even your company or clients.
Anyhow, Sunday I open the Alert for “Kathy Colaiacovo” and come to find it is a link to a website under construction. I click on it and the fear sets in! Why? The website was www.kathycolaiacovo.com !! It was me! And I didn’t own it! Crap! That’s all I could think was “Crap!”, and how dumb I had been because I had not bothered to take the time and $10 to book the darn domain name – my name.
I was so mad! And there I was looking at the screen and reading the message that said how this website was the home of a future website. I was fuming at my desk and my stupidity – sorry no better word could describe what I was calling myself at that moment!
I decided I had to see who owned the domain name, I knew there could be another Kathy Colaiacovo out there but, OH! I was so mad at myself. I head over to the Whois registry website to lookup the owner of this fine domain name – only so I could yell at them in my mind. They had every right to buy it, since I dropped the ball. Read the rest of this entry »
Blogging and Proofreading… stress-free
I have come to enjoy blogging lately… it’s a great outlet for many things spinning around in my head, but it was not always the case.
When I first started, as with most people, I struggled to find a topic to write, once I had the blog post written, then I would proofread it and then edit, edit and more editing. It became a task I did not relish, at all.
I queried several other Virtual Assistants (VAs) to find out how they were dealing with this issue – and many had the same frustration. Listening to their advice, and some of it came from top VAs and great bloggers, I made a decision about my blog. Once I accepted this decision my blogging took off.
I found it less stressful and more enjoyable. I got excited about sharing my thoughts, which is primarily what blogging is all about.
So… what ‘decision’ did I make? What could change to improve my outlook and ability to blog and blog even more than I did before? Read the rest of this entry »
Have you looked at your signature lately?
One very good place to market your business is right in your email signature line, yet many people never use this to their fullest. That’s right, this simple act of placing your information in there and having it automatically go out in every email you send, can actually bring you business.Emails, even personal ones, should should always be seen as a way to network and tell someone new about your business and how you help your clients. They are your elevator speech included in every email you send.
You’d be surprised how often people will make comments or ask you about your business when you do have something unique at the bottom of each email. I personally have had at least 10 inquiries this past year on what I do for a living, all from email contact.
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