Look on the Bright Side of Life as an Entrepreneur

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Kathy with Pamela Bruner at Transform 2011

Many of you know I was away at a conference last week. I headed to Fort Lauderdale in Florida to Transform 2011, an event hosted by one of my clients, Pamela Bruner who recently crossed the threshold to earning a 7 figure income (Very exciting for her!)

It was truly an eye opening conference for me as I came to some self realizations about my business, services and where and how I want to grow my business.

I met so many other entrepreneurs who were doing much of the same, based on my conversations and observations.

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Kim, Rita, Moira & Me visiting Fort Lauderdale Beach

It was definitely a good investment of my time and money to attend especially for all the people I met and the marketing and sales lessons I received from Pamela’s presentations.

One of the last lessons I learned was on my trip home, which as per the usual for me, was filled with many an adventure via my mode of travel, Delta airlines again.

Now I know many of you readers will be thinking, “Oh No, not again! Did she have to take a taxi back from Maine to Nova Scotia this time too!” (see Dec 2010 blog post for that adventure!)

No worries, this trip was not near that level of adventure…

So on to the “Bright Side” of my trip.The parts to my journey were filled with many a change, but I had just spent the week learning about changing my business, and change is good.

  1. The morning I was to leave, it started with a note on my phone that my flight was delayed… making me a tad nervous to get started on my journey! (ie. flashbacks to lots of delays and an $800 Taxi ride in December)
  2. Delta kindly rerouted me, through New York instead of Detroit because of the delays going west (lots of extra booked passengers helped as they were happy to take one off that flight to make room for someone else) and they managed to move me from that original plan to another plane, that was going to get me home about the same time.  (Whoohoo)
  3. The new flight meant a much later departure time and more airport waiting, but things move as planned, we get in the air with only  a small delay.  I am happy, comfy and fall asleep.
  4. 50 minutes into the flight, I am woken by some noise and commotion. I can tell something is happening and soon the Captain announces that due to a medical emergency on board (!) we will be taking a small detour to Savannah, Georgia to get the passenger some help. (nothing too serious in the end as he was able to walk off with help from the paramedics)
  5. With a little more delay we head to New York with most everyone thinking they are probably going to miss their connecting flight if the time between was close, as was  for me.  (we landed 45  minutes after my next flight was to leave, and got stuck in a lineup on the tarmac.
  6. The Captain announces the lineup is because there had been a quick storm that passed over New York which as it happens made many connecting flights later and lots of us managed to catch them, like me!
  7. I catch the connecting flight, we wait again in the lineups to take off and uneventfully, I make it home.  All told, I was about 4 hours later than planned, but home – which made my daughter a very happy camper! The more than two days to get home episode in December was still clear in her mind.

Now you might thinking – Bright Side, what Bright Side?

Well, here’s the thing about all the events that took place above, I gained some extra time while waiting in the airports and lineups. That time was very helpful in that I got out my notebook and refined all the ideas and notes from the conference and essentially created a new business plan, some new services and an entire new outlook on my business. All that time was a gift. I spent almost half a day writing and planning and putting the ideas on paper, refining them until I was clear on what my new vision was to be.

If all those delays had not occurred, that time would not have been available to do this. And if you are like me, once you get home from a conference there is a pile of things to take care of. Things that get in the way of finishing off your takeaways from the conferences, and making new plans that always come with new lessons.

The other parts to my Bright Side?

  • I got to visit Georgia for the first time, even if only for an hour and from inside the plane!
  • I met a lovely young couple from Turkey who were on their honeymoon
  • Also met a businessman from Seattle  (who was Tom Hanks double, Hanks must have a brother with a different name!)
  • I even managed to give Bob a good lesson on using social media for his business!

As entrepreneurs we are always tackling change and when you do,  looking for the bright side of these events can really give you a different outlook on life.
My advice?

Embrace the roadblocks you encounter as you never know what you will find behind them!

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5 Tips for Networking Success after the ‘Live’ Event

success people 300x91 5 Tips for Networking Success after the ‘Live’ EventDo you often attend in-person or ‘Live’ events? Seminars or training events, even meetups – whether local or requiring travel – can be a great way to learn and network with other business individuals. Referrals, contacts and even friendships can develop at events and seminars. After each event you’ll want to take a breath. But, don’t breathe too long. There is work to be done that mustn’t wait. Seize the day!

The tendency is to think about the exciting things you learned and the people you met – for a while. After a week, you seem to lose your enthusiasm and settle back into life before the event. That is the last thing you want to do especially where your business is concerned.

Now, is the time to cement that lasting impression that you believe you made on the people you met at the seminar. Don’t let a moment go by, from the time you get home, that you are not harnessing the power of that meeting. Besides you know yourself that out of sight truly does mean out of mind if there is no contact for a while.

Here are a few tips to help you get the ball rolling on that pocket full of business cards, that camera full of pictures and that briefcase (or tote) full of helpful handouts and resources.

  1. Create a new plan. Now that your head is swimming with ideas, take out that handy notebook and look at what you’ve jotted down. If you have been putting off a new program or service for one reason or another, this may be the perfect time to get going. Find out a new way to streamline the process and create a plan to get the ball rolling right now.
  2. Email your new colleagues. Each business card in your hand should contain the website and email address of the one who handed it to you. Contact each person individually and tell them what a great time you had meeting them. To give them a mental picture of you, include your picture at the end of the email. What will impress them is if you can recount one tidbit from your conversation with them and include it also.
  3. Get involved in online social networking. Find your new connections on all the social networks: Facebook, Twitter and LinkedIn. Invite them to be friends or followers (depending on the site) so you can keep in contact.
  4. Blog about the experience. Get your readers interested in the event happenings. Share your experiences and any new business takeaway advice you received.
  5. Develop new products. Talk about leveraging! You can turn that one seminar presentation into a wealth of digital products. Create an e-course on your topic. Use the handouts as filler for your monthly newsletter, content for your site or new topics for video media. Those brainstorming techniques you developed at the event will come in handy now.

What did you learn at your last live event? Did you do anything with the knowledge? Hopefully you did. If not, use these five tips to reawaken the enthusiasm and create new action items.

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Networking and Conferences ~ a Perfect Match

FOVA (Forum on Virtual Assistance) is only 5 weeks away, and I CAN’T wait! I’m ready to learn and network and this conference is a perfect place to do both.

I think I am most anticipating all the people I know I will be meeting. Since last summer I have been very active with my online networking (primarily at VAnetworking, CVAC and VAClassroom) and I am going to meet several of these people face to face.  I love connecting a face with a name or a voice!

Generally you don’t attend any conference unless you have an interest in the topic and there are always many sessions available to learn new skills, ideas or trends and more.  The agenda that Barb Lang and her organizers have prepared is chock full of great topics and speakers from all over the world, and topics that will help us Virtual Assistants in our daily work. However, in my humble opinion, the biggest benefit you get from a conference is the networking aspect of it.

So many opportunities are available at conferences to meet and talk with new people, to match a face to a name, or connect with old friends. Being virtual, a large part of our daily work is done online and by phone, Instant Messenging chat or email. To be able to meet in person all the “usernames” I deal with on a regular basis, really adds another foundation block to our relationship.

I almost feel like I need to make a list of all the people I anticipate meeting in order to ensure that I don’t miss them as to me that would be a tragedy.

No matter what your line of work, and especially if you work from home, I urge you to find a conference in your industry and attend it every year.  You’ll return rejuvenated and having met many new contacts and with a brain full of new information relevant to your work.  ALL of this will help you excel in your job and your life.

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What makes you different?

My VAnetworking seminar this week was a presentation by Jill Jordan of Smart Women’s Coaching, the topic was Personal Branding.  She gave a great talk, and really got me thinking…especially when she asked us all to write down what made us different from others in our line of business. It’s a big part of the process to help you brand yourself.

Through all my classes and workshops with CEED, I have done a Strength and Weakness list a  few times, but I found myself stumped when asked this question directly.

What makes me different and unique…hmmm let’s see.  Well… I have 15 years administrative experience, I like to learn new things, I am fairly organized, and motivated to work, but how do I translate all this into a one liner?   It surprised me that I couldn’t quickly give an answer to this other than “I don’t know, can I get back to you?”  I wonder if other people find this as difficult as I do.

Now I have some “homework” for the next week – because I am determined to find an answer to this question – What makes you different?

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Blogging tips

I was just thinking the other day that I am not certain I am “using” my blog effectively, and came across this blog by Copyblogger, by Sonia Simone.  It has a list of 9 great tips for more effective blogging.  You can check it out here – Copyblogger.

VAnetworking is also having their weekly Free Eseminar on Wednesday November 5th at 7pm Eastern time.  This seminar is open to anyone with a VAnetworking membership (free to join).  Kathie Thomas will be presenting the topic “All about Blogging”, geared for for individuals and businesses.

You should know that these Wednesday seminars presented by VAnetworking may be run by a Virtual Assistant association, but many of them are helpful for any business in any industry, you do not have to be a VA to join in.  Seminar info and be found at www.vanetworking.com/seminars

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