Posts Tagged ‘Small business’
Make Changes to Improve your Business
Last week in an email, one of my clients, a General Contractor in Halifax Nova Scotia, wrote a sentence that really struck home for me. He said:
If I do what I do time after time, obviously the results will always be the same. Something has to change.
I think it was the word ‘obviously’ that really makes this statement stand out. Especially this time of year – the year end is always a time where I am looking back at what happened this past year and thinking and planning about changes to improve for next. And “Obviously” if nothing changes nothing improves, unless you have reached perfection already!!
These are words that should ring true for any business owner. No matter what your business goals are, in most cases we all want to improve; to have increased sales and more business. Putting your plans and goals in writing, assessing where you are and analyzing past results are ways to make certain you are seriously tackling the issue of improving your business and not just keeping it at a standstill, a pipe dream.
The assessment and analysis is especially important. Without looking at what you did in the past you will have a hard time figuring out what worked, what didn’t and more importantly, what needs to change.
Here are a few simple steps to take you through the process of making changes in your business:
- Know your results to this point – Financial results and overall Business Practices.
- Have goals set in place and understand where your results have taken you with regards to these goals.
- Have your goals changed? If so, look at the new goals compared to the results.
- Look at what worked to achieve these goals – or what did not. Think about the obstacles (no matter how small) that got in the way of achievement.
- Develop new plans to help you overcome the obstacles and plans to build on what worked this past year.
- Set your goals for the coming year, taking into account all the changes to be implemented.
- Communicate these plans to all who are involved in your business and all who will be affected by the changes.
- Implement the changes and then re-evaluate during the year to assess results and make changes along the way (better than waiting it out til the next year end!)
Words never said enough: Thank you for a Job Well Done
A big (BIG, really BIG) Pet Peeve of mine is that more people send negative feedback than they ever do positive. And even worse, this has trained us all to expect the bad and not the good.
When I worked at Royal Bank years ago, one of my jobs was the Information Desk. You know, the main front desk where everyone stops to get information – who to see, how to do this etc etc. Not many people liked to cover my desk when I was away for a few reasons:
- You needed to know a lot about what was going on in all areas of the branch.
- You got a lot of complaints here – banks cards eaten, not working, big lineups, can’t see banker because of no appointment booked etc etc. Lots of negative things.
- It could get real busy.
My philosophy was always to help out everyone to the best of my abilities; solve problems, fix things, and then of course the go the extra mile to help. Yes, you got the crappy stuff all day long – but you also got the good stuff, the people so happy you helped them, so appreciative of your services. I always said the good may not have outweighed the bad, but the good was so good it would wipe out all the bad.
That’s how I am with service now, I comment on both good and bad service received. But my good always outweighs the bad – that is my personal policy on giving service comments. I have made it a personal commitment to prove to the world people do give feedback on good service too.
In doing so I have learned a few tricks, and the # 1 trick in in how you ask for the comment card. When asking staff for a comment card to fill out, indicate something like this :
I wanted to share how happy I was with the service today, do you have a comment card I can fill out?
If not, you will cause a panic situation. As soon as you go up and say to someone:
Can I have a comment card?
Most times you will get a response like:
- Is there something wrong?
- Can I help you with a problem?
- Did you have an issue with your service?
Others may hear you as well, and come over to offer to help fix the bad service you obviously received since you are asking for a comment card. We have all been trained to expect the worst. I’m not saying feedback on bad service is not to be shared,m it needs to be, no one will learn and improve if not, but share the good too!
So… why not try this out yourself? Those simple words, “Thank you for a job well done” should, in my opinion, be said more often that they are.
One of my most recent comments was about an employee at a Building Supply store here in Dartmouth, Kent at MicMac Mall. We have been dealing here for years and have done some kitchen renos recently. After a fabulous service experience with someone there, I took a minute and filled out the card at the service desk. (I try to do this right there so I don’t forget why or the name of the person who helped me).
What surprised me about this feedback, was when a few weeks later received a letter in the mail from Kent, thanking me for the comments and letting me know that the associate would be receiving a ‘star’ at their next team meeting. (One of the few times I ever had a comment acknowledged – a great practice for any business to implement and one that will encourage more good feedback I am sure!). Even better, the letter came from the Human Resources Department at head office… it was so nice to know my good words went far and wide. That letter made me feel great.
We also had above and beyond service from the contractor who did our bathroom and kitchen renos… so we sent him 
and his family a fruit bouquet (*See picture* It’s a really cool thank you item to send anyone , it was from Fruitful Expressions a local biz here) – this totally surprised him and his wife, as it probably is not something that happens often. People would say thanks, great job – but not always take it a step farther.
His wife called my contractor immediately and then he called me. Everyone was happy, them for the thought and acknowledgement of a good job and me, because they appreciated my thanks.
Thank you for a job well done
Words that can change the world and the attitudes of everyone you encounter. I challenge you all to send one positive feedback item every week of your life. Your mood and the mood of others will change, I guarantee it!
Taking Care of You
As a small business owner, your business can be operating like a well-oiled machine, but if you’re not taking care of yourself, you’re going to be stressed out. It’s ironic that when things are going really well, we typically end up spending MORE hours on our jobs because we’re just having so much fun and we’re seeing all the fantastic benefits of hard work.
To be a healthy person, you need to be a well-rounded person. Here are a handful of tips to make sure your business isn’t taking over your life at the expense of your health and well-being:
- Get physical
You’ve heard it before and you’ll hear it again – regular exercise reduces anxiety, combats obesity, and makes you a nicer person to be around. If you are sitting on your rear in front of the computer most of the day, you have to find some way to move your body on a regular basis. It can be as simple as a 15 minute walk first thing in the morning, or as intense as a 2 hour gym workout. Just choose something and do it. Commit to this for three weeks and you will probably develop a life long healthy habit.
- Get some rest
I’m willing to bet that at least once in the past month, you’ve found yourself up way too late, finishing one last work project, answering one more email, or putting the finishing touches on one last product. On an occasional basis, these nocturnal escapades are no big deal, But burn the midnight oil night after night after night, and you’re frying yourself. Not only does sleep deprivation make you anxious, edgy and unable think clearly, it also makes it harder for you to work at peak efficiency. Set a bedtime, and stick to it.
- Get a hobby
You will probably laugh at this, thinking you don’t have time for a hobby. But the truth is, you don’t have time NOT to have a hobby! Whether it’s knitting, canoeing, genealogy, cooking, or grooming llamas, you need something that will provide balance to your life. There will be days when the business side of things isn’t going so well, and you will need an escape. Get a hobby before you’re forced to find one.
- Connect
Connecting with those around you is critical to minimizing your stress. At the end of your life, you’re going to be worried more about the people you love and less about the business you created. Show your family and friends how important they are to you NOW by giving them their rightful share of your time. The bonus? It will calm your anxiety when you know you’re investing time where it’s going to matter most throughout your lifetime.
It will take time to get all of these items as part of your regular routine, but stick with it, if you do your health, mind and family will all be more appreciative, as will your clients and business!
Business Referrals – How NOT to accept one
This was the look I got!
For the first time EVER in my life, I was given a referral and was absolutely floored by the response it got! The response was really an eye opener for what people and businesses should never do when someone refers you a client or business.
What happened?
Well, we have been renovating our house and tore down a wall between our kitchen and dining room. The reno has meant we had to look at a few options for filling in the gap where the wall used to be. I was trying to salvage the new flooring laid in the kitchen last year so we were looking for a unique solution.
Since we moved here in 2008, we have been using the same flooring place for everything we have needed. The service has been excellent, the work as well and that has meant we are a loyal customer to this company. Anytime I need flooring or information I head straight to TK’s Carpet and Flooring in Dartmouth and talk to Claude.
This unique solution I was looking for involved getting a custom piece done so they referred me to another local company, close by that specializes in hardwood (I’m going to play nice and not say their name). So off I went this weekend to inquire about me needs.
When I explained what I was looking for, the woman indicated that they actually could not do this type of item and she gave me some other advice about how to go about it as well. As always, if I was referred to a business I like to let them know, most people always like to know why your chose their business. So I mentioned that TK’s had sent me there thinking they would have the skills/abilities to help. The response?
Oh yes, they always like to send people here when they don’t want to help you out.
Now, this might not seem like a big deal when the words are written out, but when you add the change in her facial expression along with the disdain in her voice as she said this the entire tone of the comment changed. I should have commented right there – but I have not always been as quick with retorts as some can be (My sister is really great at this and would have taken her down for sure).
I left thinking “What a rude way to take a referral for business”. No matter what she thought, she should have said something complimentary as opposed to shooting down the business that sent me to her doors in the first place.
As I drove away, heading in fact to TK’s to check out my other options, I was really thinking about how that was such a crappy thing fro her to say. I appreciated TKs giving me a name to check out, but definitely not her reaction to it.
SO… I did what any good and loyal customer would do – I let them know at TKs the response to their referral. I highly doubt they will refer to them again. And I will never recommend them either.
Lesson learned: Always think about what it means to accept a referral.
Someone, no matter who they are, felt you could help the person they sent to you. Accept this complement in the way it was intended, with courtesy and thought. Anything less and you may find yourself losing customers and future referrals because of your attitude.
What referral good / bad stories have you experienced? Please share here by posting a comment.
Customer Service Response Time – What’s Yours?
Response time is one of the most important parts of the job for First Responders – Paramedics, Firefighters, and Police. These divisions of services for cities all over the world focus on their response time as a large part of their business planning. They have goals around it, they review it often and also analyze it looking for ways to improve. The improvement and focus is needed because for First Responders; 30 seconds can actually be the difference between life or death for their ‘clients’.
Small business owners sometimes do not realize how important response time is as well. Response time? As a Small business owner?
Your response time to inquiries for business and to service requests is vital to your success. Especially, (ESPECIALLY!!!) as a small business. You need to be certain you have a system in place to respond to customers, potential or current, if you want to grow your business. If you don’t you may simply be letting business walk out your door!
I bring this up, because over the past two weeks I have personally experienced very bad response times to two different requests. By sharing them, and one is really amazing, I hope to open your eyes to how important your own response time is.
EXAMPLE 1: Coaching Services offered via a website
After I returned from a conference in July, I made the decision to hire a business coach. I had some names in mind and set up two interviews and then a friend recommended another person; so I went to her website and did some research. It looked promising and I filled out the online coaching application form that asked for specific info from me and promised a response within 48 hours. (I was a little concerned by the mentions over and over to white list her email to make certain I got her reply).
Two days later, still no response. So back to the site I went, (after checking my spam folders) and sent an email via the online contact form. I asked how long the coaching application takes as I had sent it in 2 days earlier. Again I wondered about the excessive warnings to whitelist the email.
By the next day I had completed the other two interviews and was mulling over my choices to make a decision.
One week to the day from when I filled out the application, I received a response. And in my opinion, a sad response for what I was considering. It came from a colleague who apparently helps with the coaching, but did not really explain the relationship and why it was not the actual coach responding.
My response was very simple:
I had sent my original application and then a followup email a week ago as I had not heard back on anything sent to XXX via her website.
I already interviewed with two others and have made a decision on which coach to sign with and we have started the process.
Sorry, but your followup, or lack thereof, put XXX out of the running after 48 hours.
And that last line was true – She was absolutely out of the running when she did not respond to me by her promised time. My thoughts?
If she can’t even answer something like that in a timely way – how is her coaching process?? I also let the referrer know about this and you can bet she won’t be passing her name around anymore.
EXAMPLE 2: Local Service to fix our driveway and repair the stone wall beside it.
We wanted to make our driveway wider, which meant tearing our part of a stone wall, replacing some and also the driveway repaving and a new set of stair to the house. A BIG Job.
I had been given two names from a neighbour in a related industry. So, in early July I called them for quotes and booked appointments. “Mike” showed up exactly on time, “John” was not close to his window of time, a day late.
Both got the idea of what we wanted and said they would work up an estimate and get back to me.
Mike called to book a time and drop his off, on Monday. His estimate was done with the two additional options I asked about and was very detailed.
John never showed.
Mike got the job and we are in the process of getting permits etc to move ahead.
Response Time!
Do you see how important it was in both of these examples? 
As a follow up (and my inspiration for this post today) Yesterday, that is August 10th… Yesterday ‘John’ showed up at my door. His truck was outside the house for about 15 minutes before he knocked on the door.
He smiled and said, “I bet you thought I forgot about you?”
I honestly was dumbstruck… was he actually here to deliver his estimate??? 40 days later. That’s forty!
Indeed he was.
He handed me a piece of paper as he finished writing on it (hence the 15 minutes parked outside!!!) And there I had it in my hand. It was 3 lines, not detailed at all and missing parts of what we asked to be included.
I took the paper and said thanks. He took me by such surprise that I did not tell him what I should have, I did that by phone call today.
I let him know that I had hired and chosen someone 5 days after I saw him. Telling him that when I look to someone for business, once I am told you will send me an an estimate, I wait and don’t chase them down. You didn’t give me one.
His response was simply : “Oh…”
I took that to be a good reality check!
Response time is VERY important
This will be how your customers view you and your actions will be a determining factor in their opinion on your service. You might not be a First Responder, but your response time dictates many things to a customer.
I have a system in place on my website. The contact email goes to a special email account, and they get placed in a special folder automatically on my email system. I KNOW when I see one there that someone has contacted me via my website. My response time has a goal of 24 hours maximum, and sooner if possible. It is important to be aware of how long it takes you to respond.
Today, in fact I spoke with a business owner who was getting lost in these very emails. She was not able to respond in a timely manner to website inquiries and had realized her time management issues were costing her money and clients. She has now hired us to take care of her email and calendar management. Her forte is making beautiful cakes for weddings and special events; and making time to get to emails was difficult. So… we now are setting up a system to make it more efficient for her, and we will monitor and help her with contacts, inquiries and appointment bookings. What will she do? Simple.
Serve more clients and grow her business.
What goals do you have in place for your response time to business inquiries? Have you ever really thought about how important it is before, if not I hope this post inspires you to do so. And please, any other response time tips are most welcome in the comments section. Share your systems!
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