Posts Tagged ‘Social Media’

Blog Tags and Categories

I was reading Denise Wakeman’s Biz Tips Blog – one of my favourites to follow. She is always full of great info for us beginner bloggers.

Anyhow, this week she had a post in regards to an interview she will be doing with Paul Chaney and they opened up the comments so if you had a question regarding social media, you can ask it directly. I have been wondering lately what the best practice is with regards to making tags and categories on your blog.

I asked…wasn’t sure if it fit into the topic, and it was a bit off, so instead Denise took my question and turned it into a blog post on the Build a Better Blog by answering it. It was great. I got a full out explanation about tags and categories for blog posts.

I’m not sure how many of my readers wonder this as well so today’s topic is a link to the answer Denise posted. I hope it helps you all as much as it did me.

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The other social media channel – Your Blog

Social Media

Well, today was quite a day… as a social media virtual assistant, I had a very hairy day as Twitter and Facebook both succumbed to Denial of Service Attacks, which appeared to be coordinated attacks too. Their systems in effect were shut down and people could not sign in nor post any updates.

It meant that several items of work done for clients and also to do for clients could not happen.  It also was a wakeup call to me, and hopefully many others, that you should not keep all your social networking eggs in one basket. Read the rest of this entry »

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Learning to Market a Blog

A Mini-Course on Blogging!  Great idea to learn more about marketing your blog and all in 2 weeks!

VAclassroom is a favourite learning place of mine, much of my social media training was done with them.  This month they have rolled out another innovative way to learn virtually – the Mini Course! The first one is all about Blog Marketing!  What a timely topic too considering that more than 10,000 blogs are started everyday according to WordPress

The 2-week mini-course titled, “Blog Marketing Tips, Tools & Tactics” and starts on August 10th, ending Aug 24th.  The program includes self study as well as live components.

The registration doors are officially OPEN NOW and seats are going fast. They have 60 32 3 seats still available for this training program.  You can use this discount code VABLOG to knock $10 off their special price of $67 when you register.

Whether you are looking to learn for yourself as a blogger or new to blogs, or are looking to add to your services offerings – it’s a fantastic way to learn more about blogging and in a condensed time period at a great price!

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With a little help from my Friends

Paul McCartney is playing in Halifax this Saturday, his only show in Canada too! He’ll be playing on the Halifax Common – a green space meant to be open to share for use by all residents and I believe they are expecting 60,000 people.

Anyhow, in my attempt to win tickets for my brother-in-law, I have been listening to News95.7 and the Beatles & Paul McCartney have been playing over and over in my head. I won’t describe to you the horror I put so many people through today as I sang my song (made up by me) to the listeners of the show -  you had to go on air and sing to be in the draw to win.

That’s my segue to, the title of my blog post today! I chose this song to showcase my social media experience this past week to my readers. Social media is more than a marketing channel/tool, it is also about networking and connecting with others.

Last Friday I had a client run into some issues with her Facebook fanpage. I was asked to figure out why it wasn’t working properly. After much searching, I found myself stumped. So… I started putting out my ‘feelers’ to see if anyone else could help figure it out. I used Twitter, facebook and some blogs all weekend and through until yesterday.

Finally this morning, 5 days later, I found the answer with a little help from a friend of sorts; but many ‘friends’ were trying to help me figure it out. These were not people I have ever met, yet they were attempting to help me just the same.

What was in it for them, you might ask? Nothing.  So why would they bother? Simple, to help out a ‘friend’ who happens to be someone they have never met and probably never will. Being helpful is the only reason why any of these people made contact with me. Connecting and networking… that’s all it was about and I am so grateful they took the time to help me, and ultimately my client.

The next time you are talking about social media and Twitter and Facebook and don’t seem to get it all… try thinking of it as the water cooler or staffroom in your office. When you are sitting at your office stumped on a problem, where do you turn? To your co-workers in the office… well, social media works in the same way sometimes; the only difference being that the ‘office’ of each party involved most likely spans a great distance and they may never meet face to face.

The ‘bug’ was noticed by Salman Ansari, with  Involver .   Salman, I really appreciate your help. It was a simple solution, but one that took an extra set of eyes!  Involver is a company that has some great Facebook Applications for Pages – definitely check them out! I use them with many of my clients. Salman, you also helped out someone else having the same problem, she contacted me after seeing the posts, and once I found the fix, I passed on the info to ehr as well!

Thanks to everyone else  (I hope I do not forget anyone) who helped by retweeting my posts or commenting back on a blog or sending me a message on Facebook or Twitter.  I am grateful for the time you gave to me and my problem.

Melissa Ward Dawn Riley Net Weave Mari Smith

Darlene Victoria Cindy Bruce Green Lasagna

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Training is vital to Growth

I realized the other day after finishing a consultation with a new client, that my business has grown almost 40% since completing a certification course this past April.  It was kind of a wake up call on how important training is to growing your business.

Of course training is always beneficial in that you gain new knowledge and skills. As small business owners,  we sometimes forget that it is these very items that make us more valuable to our clients.

Bringing in new ideas and abilities helps clients, and in my line of business the primary goal with any client is to help them get their work done, no matter the task and doing so in a way that saves them time and money.  For most the goal of having a virtual assistant is to free up time to devote to generating more revenue or in some cases to having more time for family and life.

What training did I complete? A Certification course for Social Media Marketing. The course from VAclassroom gave me deeper insight into this type of work. Social Media Marketing is quickly turning into my niche, or niche, as some people say (…sorry, I couldn’t help that, so many people pronounce that word differently!)

This training taught me how to focus on my clients, their targets and goals; creating a strategic plan for them.  It helped me clarify and define a process and system with my work in social media. I discovered how to be as efficient as possible for my clients and to be always thinking of new ways to use social media in order to help my clients grow their business.

Will I stop at this course? No way, as more opportunities to learn arise, I will sign on! This past year I have taken a bookkeeping course, have taken weekly seminars at VAnetworking and joined in many other courses that saw me making improvements in how I  manage my own business or work for my clients.  I’m even going to lead a class myself on July 16th as part of a Summer Speaker Series. I will be teaching others – exciting and scary at the same time!

There is always more to learn to improve yourself, your work and your business – and by doing so you will  grow and prosper your business.

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If you’d like to partake of 28 Seminars for $27 this summer, please check out the VAvirtuosos site. The topics are varied and very applicable to many types of businesses.

If you are interested in taking VAclassroom’s Social Marketing Training, it is a self study and open to anyone. If you use the coupon code SUMMER09, you can save $100 off the course.

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